The definition of Buy Now, Pay Later (BNPL) has evolved far beyond the simple Pay-in-4 model that surged during COVID. What began as an interest-free alternative to credit cards is now a rapidly expanding digital payments landscape with new opportunities to meet evolving consumer needs. Sezzle (NASDAQ: SEZL)  is at the forefront of this shift, continuously developing new products and expanding its market reach to create a more inclusive and flexible financial ecosystem. 

Sezzle’s Fourth Quarter and FY2024 results highlight the success of this approach, demonstrating that BNPL is no longer just about short-term affordability—it’s a gateway to financial stability. With 4Q24 Total Revenue doubling year over year, rising 100.9% to $98.2 million, driven by strong holiday shopping performance, Sezzle’s expansion beyond traditional BNPL into a broader financial wellness platform is resonating with consumers. As more shoppers seek flexible, responsible payment solutions, Sezzle’s holistic model is shaping the future of digital payments, credit accessibility and financial empowerment. 

Looking ahead to 2025, Sezzle is expanding its market base, enhancing product offerings and developing solutions that meet consumers where they are. With a focus on profitable growth, responsible lending and continued innovation, Sezzle remains positioned as a leader in the evolving payments space—creating new opportunities for merchants, investors and consumers alike. 

A full credit journey: from first purchase to financial empowerment

For many consumers, access to responsible credit-building tools remains a challenge. Sezzle provides a transparent, flexible way to start and sustain that journey, helping users budget, build positive repayment habits  and gradually establish financial stability. 

At the core of this approach is BNPL flexibility and interest-free installments, but Sezzle’s model goes further by offering a suite of tools designed to support financial health—all backed by robust risk models and lending safeguards. 

Key features of Sezzle’s credit-building & payment tools: 

• Proprietary underwriting models that assess user behavior, purchase history and repayment patterns to ensure approvals align with financial capacity 

• Dynamic spending limits that adjust based on responsible repayment behavior, encouraging gradual, sustainable credit use 

• Sezzle Up, which gives users the option to report their payments to credit bureaus 

• On-Demand: A single-use virtual card to finance purchases in the Sezzle app or anywhere Visa is accepted 

• Pay-in-2 and Pay-in-Full, enabling shoppers to manage spending without relying on traditional credit lines 

• Subscription-based offerings, including Sezzle Premium and Sezzle Anywhere, providing an elevated Sezzle experience with greater flexibility and rewards 

• Money IQ, an educational hub helping consumers navigate budgeting, credit scores and long-term financial planning while earning rewards 

• Sezzle’s Product Marketplace, helping consumers discover new brands while offering a seamless, flexible checkout experience 

As part of its commitment to responsible lending, Sezzle’s built-in guardrails prevent additional purchases if users have outstanding missed payments—helping shoppers avoid falling into unmanageable debt. These efforts earned Sezzle the title of “Leader in Ethical and Flexible Consumer Financing” in 2025. 

"We’ve built Sezzle to do more than just split payments—we’re creating a pathway to financial wellness," said Charlie Youakim, co-founder and CEO of Sezzle. "With responsible lending at the core of our model, we ensure that shoppers have the tools to build financial stability while maintaining a sustainable, profitable business." 

By combining financial education, credit-reporting tools and lending safeguards, Sezzle continues to drive consumer financial wellness—a model that is reshaping digital payments for the future. 

Sustained growth, strengthened profitability 

Sezzle’s continued innovation in responsible lending and BNPL evolution has translated into strong financial performance in 2024, demonstrating both scalability and profitability: 

• Gross Merchandise Volume (GMV): $2.5 billion, set a new annual high, driven by strong holiday performance across all consumer segments. 

• Total Revenue: $271.1 million (+70.1% YoY), fueled by strong holiday shopping performance, an expanded and more engaged subscriber base and the positive impact of our WebBank partnership. 

• Net Income: Sezzle’s profitability accelerated in FY2024, with Net Income rising more than tenfold to $78.5 million, 

• Product Marketplace orders: 39% average month-over-month growth, with session activity up 70% YoY. 

Sezzle’s success has been widely recognized, including being ranked #3 on Forbes’ “100 of America’s Most Successful Mid-Cap Companies” and earning accolades from CNBC, CNET, Investor’s Business Daily and Newsweek. 

A responsible future for digital payments 

The BNPL industry is evolving—moving beyond installment payments toward a new era of responsible, consumer-first financial solutions. Sezzle is at the forefront of this transformation, driving innovation in flexible payments, credit accessibility and financial wellness. 

As we move into 2025, Sezzle is poised for sustained growth, expanding beyond traditional BNPL to offer new features that enhance the shopping experience and strengthen users’ financial standing. Sezzle's continued investment in product innovation creates value for both consumers and merchants, ensuring a sustainable and responsible digital payments ecosystem. 

Explore Sezzle’s Fourth Quarter and Fiscal Year 2024 earnings release for a full breakdown of our financial performance and strategic roadmap for the year ahead.