Tarci, a continuous intelligence platform that generates dynamic SMB data, today announces the launch of the Merchant Service Module to give payments companies a strategic advantage across their marketing, sales and retention teams. This module provides organizations with SMB profiles that not only need their offering but also have the greatest potential for high lifetime value.

The Merchant Services Data Module returns profiles of growing SMBs that would benefit from new payment processing services to increase business efficiencies and lower effective costs. The businesses highlighted within this module may have outgrown their current provider, or they may not have the right solution in place – either way, they very likely need a new payment processor, and companies utilizing this module can be the first to spot that need. When organizations focus on high-LTV-potential profiles, they can achieve a) reduced customer acquisition costs; b) reduced churn, and c) increased long-term profitability.  

The SMB market is filled with enormous potential, especially for payment providers. However, about 20% of SMBs in the US  fail in the very first year and 11% in the UK, and almost 50% to 60% respectively of them fail within the first five years. Factor in the number of payment providers competing for business and it becomes clear that a payment provider needs a strategic advantage to grow a sustainable share in the SMB market. Regularly acquiring detailed profiles through the Merchant Services Data Module has the potential to significantly influence the effectiveness of any organizational approach, distribution of resources, and profitability within the small and medium business sector. The Merchant Services module facilitates this capability.

According to Leetal Gruper, Tarci’s CEO - “Using our in-depth knowledge and understanding of Merchant Services (alongside my personal experience at Worldpay), the Merchant Services Module encapsulates unique data points that no other data provider has. From who is the current payments provider and when they were signed up (so you can target them when the contract is up for renewal) to signals identifying risk churn. Our clients are already reporting significant reduction in Cost of Application and uplift in retention rates since they started using the Module”