Retail chain Dollar General announced a new cash back rewards program on Thursday in partnership with Ibotta Performance Network.
Called the DG Cash Back Program, the offering allows customers to earn cash back in their DG Wallets on purchases of hundreds of eligible items.
People can sign up for the new cash back program on Dollar General’s website or on the discounter’s app. Then, they can add available offers on the “Deals” page to their profile and redeem rewards for future in-store purchases.
Dollar General Chief Marketing Officer Chad Fox said the new program aims to help customers as they “continue to seek new ways to stretch their budgets.”
“This is a strong addition to our financial offerings and services as we continue to expand incremental benefits for our customers,” Fox said.
The cash back program furthers Dollar General’s financial services offerings that it unveiled last year. In March 2022, the discounter announced a series of new financial services, including a banking platform with spendwell, a buy-now, pay-later test program with Sezzle and a new FIS Worldpay card reward points payment options, noting at the time that those additions would provide more payment methods to customers.
Dollar General and Ibotta first teamed up in January to extend the discounter’s financial services and offer cash back options to consumers. At that time, Dollar General said it was the first retailer in its channel to join the Ibotta Performance Network, a digital network that enables promotions to be delivered across retailer platforms, large third-party publisher sites and Ibotta’s direct-to-consumer properties.
The new program blends in-store shopping with digital properties as retailers embrace omnichannel offerings. It also comes at a time when shoppers are increasingly seeking deals, savings and rewards amid ongoing high inflation and the end of SNAP emergency benefits.
“Unfortunately, our customers are saying they're having to rely more on food banks, savings, credit cards,” Dollar General CEO Jeffery Owen told investors during the company’s June 1 earnings call. “As we all know, credit card rates are at an all-time high.”
