Visa today announced the launch of Visa Checkout, a payment service that replaces V.me and enables consumers throughout the United States, Canada and Australia to pay for goods online, on any device, in just a few clicks, according to a press release. 

"As people around the world spend more time and money online, particularly using mobile devices, they are demanding a fast, secure and frictionless way to shop using the payment cards they already know and trust," Charlie Scharf, Visa's CEO, said in a press release. "Through insights provided by our cardholders, financial institutions and merchant partners, we designed an online payment experience that continues to deliver on this promise, bringing us closer to the simplicity and speed of the 'swipe' in the online world."

Consumers can enroll any Visa debit or credit card or even other branded cards in Checkout to make purchases from a PC, mobile device or within a mobile app. Once enrolled, shoppers simply provide their username and password to complete the payment process without ever having to leave the merchant’s website.

Neiman Marcus, Pizza Hut, Staples and United Airlines are some of the newest merchants who will offer Visa Checkout. They join other top online retailers, such as 1-800-FLOWERS, Beyond the Rack, Cineplex Entertainment, Jos. A. Bank, Live Nation, lululemon athletica, MovieTickets.com, Newegg, Rakuten.com, Teleflora, Ticketmaster, TigerDirect and Wine Enthusiast which plan to use Visa Checkout.

Visa said in a statement it will drive broad awareness for Visa Checkout through a multi-million dollar advertising campaign, launching today in digital and social channels, and on television later this year. The campaign will feature participating merchants and a broad range of consumer offers and promotions.

Leading payments card issuers, community banks, and credit unions are all participating in Visa Checkout. This includes more than 180 financial institutions and organizations around the world such as:

• Bank of America
• BB&T Corporation
• BBVA Compass
• Card Services for Credit Unions – CSCU
• Chase
• Citi
• ICBA Bancard
• Navy Federal Credit Union
• PNC Bank N.A.
• Regions Bank
• U.S. Bank
• Wells Fargo Bank

With the launch of Visa Checkout, a new mobile SDK is also available, allowing developers to build and implement a native in-app checkout experience for iOS and Android-based devices, according to a press release.

The Visa Checkout SDK files and related documentation are available for download from the Visa Developers website at http://developer.visa.com/visacheckout. The Visa Developers program offers tools, technology and support for developers interested in building innovative payment solutions.

Starting today, consumers can sign up and use Visa Checkout through select banks, through participating merchants or directly at www.visacheckout.com.