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Verifone helps taxi industry play catch-up with Uber, Lyft

Verifone has extended the availability of its ride-hailing app for taxis called Curb. The mobile app is now live in New York, Philadelphia, Miami-Ft. Lauderdale, San Jose, and the Washington, D.C. area. The number of taxis equipped with Curb has expanded in Chicago and Los Angeles.

Now live in 65 cities, Curb connects to more than 50,000 taxis and is used by 100,000 professional taxi drivers. Verifone said in a press release that Curb's benefits include quick and easy ride-hailing from any iOS or Android smartphone, automatic e-payment with digital receipts and predictable metered fares with no surge pricing.

"Curb is the best option for passengers who want the convenience of e-hail, but also want the safety and predictable pricing of traditional licensed taxis," said Amos Tamam, senior vice president of Global Taxi Systems for Verifone. "It's also the first app with an advance booking feature for cabs, available today in most major markets, including New York City, Chicago and Los Angeles."

The app's advance booking feature enables passengers to pre-book from 15 minutes to 24 hours in advance by pressing the Ride Later button.

"As we expand the number one taxi hailing app in the U.S., we are continuing to level the playing field for hundreds of thousands of properly licensed, professional taxi drivers across the country," Tamam said.