Uber Eats partners with Chipotle on mobile delivery
Chipotle Mexican Grill has added Uber Eats as a delivery partner.
"Now more than ever, we know our guests want the convenience of getting our real food delivered directly to their doorstep," Chipotle CMO Chris Brandt said in a company press release. "We're excited to expand our delivery footprint through a partnership with Uber Eats, which will make it even easier for fans to get the food they love without leaving the house."
Uber Eats users can leave a note in the app for "no-contact" deliveries, which involve a driver leaving the food at the doorstep rather than an in-person exchange. Digital orders from Chipotle are customized via the brand's Delivery Kitchens, which are comprised of a dedicated ingredient station and operated by a special team in nearly all Chipotle locations. Chipotle deliveries also feature a new, tamper-evident packaging seal to help ensure food is untouched during delivery, according to the release.
For the month of March, Chipotle has waived delivery fees on any orders of $10 or more.
"At Uber Eats, we are on a mission to make eating well effortless for everyone, everywhere," Janelle Sallenave, head of Uber Eats, US & Canada, said in the release. "The fans have asked for it, and we could not be more excited to finally deliver delicious Chipotle burritos, bowls, and sides within the comfort of their own homes. We know that adding Chipotle to our current offerings will bring joy to our eaters with the tap of a button."
The partnership with Uber Eats is another way Chipotle is working to grow its digital and delivery business. Digital orders grew to over $1 billion dollars in 2019, and to accommodate digital and delivery, Chipotle is installing in-restaurant features to increase convenience for customers and delivery partners. Walk-up windows and premium placement for digital built-in pick-up portals allow delivery drivers to retrieve food quickly and efficiently. Additionally, in 2020, Chipotle plans to add a Chipotlane, a drive-thru pick-up lane where guests can pick-up digital orders without leaving their cars, to most of the new restaurants it opens.