Thanx, a San Francisco-based customer engagement firm for retail and restaurants, is upgrading the mobile apps of two fast casual chains — Pincho Factory Inc., based in Florida, and By Chloe, a plant-based restaurant headquartered in New York, according to a company release. 

The Pincho app, in partnership with Olo, provides several enhancements, including upfront menu listings, rewards for online and in-store transactions and speedy checkout. 

Customers no longer have to scan the app every time to earn additional rewards, according to the release. 

"The transition from the previous app to the Thanx platform has been seamless for our customers and brings a best in class, comprehensive solution that allows us to better connect and engage with our guests," Otto Othman, chief executive officer at Pincho, said in the release. "We are pleased to introduce a simple, frictionless engagement program for our guests that tracks their rewards automatically with any purchase, allowing us to better cater to their preferences."

The new app experience for By Chloe includes the ability to provide more enhanced rewards with CRM functionality as well as the ability to order using online ordering firm Brandibble, through the use of Thanx loyalty APIs. 

"Our new app will allow us to deliver highly personalized rewards and communications to our customers based on their activity in our stores, ultimately leading to more frequent visits," By Chloe CEO Patrik Hellstrand said.