Target Corp. said it will roll out its Target Circle rewards program nationwide on Oct. 6, which will provide customers with personalized shopping deals and perks, support the retailer's charity efforts and earn 1% on purchases. 

The rollout follows an 18-month pilot program where the retailer tested the loyalty program in several major markets, including Dallas-Fort Worth, Charlotte, Denver, Indianapolis, Kansas City and Phoenix.

The program showed Target Circle members spent more and saved more than other customers not enrolled in the program. A total of 2 million customers enrolled in the program, completed more than 14 million transactions and cast votes to donate more than $500,000 to local nonprofits. 

"Our guests are at the center of everything we do, and we're always looking for ways to create even easier, more rewarding shopping experiences that give them another reason to choose Target," Rick Gomez, executive vice president and chief marketing and digital officer at Target, said in a company release.

 "We worked directly with guests to develop Target Circle, and the program includes the benefits and perks they told us were most important to them, from earning on every trip to having the opportunity to help Target make a positive impact on their local communities," he said.

Guests with a Target.com, Cartwheel or Target Red Card account are automatically enrolled, while new customers can join by creating a Target.com account, applying for and using a Target Red Card or submitting their telephone number while at a Target store. 

Cover image courtesy of Target.