Taco John's is deploying the FreedomPay Commerce Platform across more than 400 locations aiming to position the brand for nationwide growth.

"The FreedomPay Commerce Platform is an important foundation for our plans to drive growth and increase the long term value of the business," said Jeff Linville, Taco John's newly installed CEO. "Our new platform will allow us to better connect with our customers in today's increasingly hyper-connected world."

The cloud-based FreedomPay Commerce Platform allows Taco John's to leverage on-demand access to applications and services anytime, anywhere including;gateway payments, incentives, loyalty and enterprise security solutions. A key component of the FreedomPay Commerce Platform is the consumer app, VIBE, which delivers mobile payments and mobile incentives to Taco John's customers on the go.

For security, FreedomPay features Point to Point Encryption (P2PE) for QuikServe point-of-sales systems including support for NFC, EMV and magnetic stripe in one solution.

According to a news release, Taco John's added the new platform to enhance the customer experience in-store, online and across any mobile device. Data from the platform will allow the brand to better understand its customers and deliver marketing campaigns that are more relevant.

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