Syniverse, a provider of mobility products, has announced a partnership that includes a $45 million investment for a minority stake in Vibes, a mobile marketing technology provider.

Syniverse said in a press release the investment and resulting strategic partnership will enhance its end-to-end enterprise products by adding Vibes' "mobile-first" CRM platform. The partnership will enable Vibes to expand its software into new global markets, according to the announcement.

"Syniverse is proud to serve more than 1,500 mobile service providers, enterprises, ISPs and OTTs around the globe, and these customers increasingly need solutions to drive incremental business value via mobile," said Stephen C. Gray, president and CEO of Syniverse. "Vibes has helped some of the most successful brands, including Chipotle, Home Depot and Gap, unlock additional revenue through targeted mobile marketing campaigns. Together, we are uniquely positioned to help brands around the globe reach more consumers in ways that precisely track the return on their mobile marketing spend and accelerate the shift from lower-ROI email campaigns."

The move will help the company unlock new opportunities by expanding is reach into international markets, said Vibes CEO and Co-founder Jack Philbin.

"We are really excited to work with Syniverse with its deep mobile expertise and global reach," she said. "Our software platform, Catapult, has been extremely successful in the U.S. market, and we've experienced strong demand from our customers to access this intuitive, powerful platform on a global scale."