Synchrony and Fanatics have entered an agreement to launch a branded Fanatics credit card that will give sports fans a customized way to pay for licensed sports merchandise and sports experiences involving their favorite teams, according to a press release.

Cardholders will be able to buy merchandise linked to their favorite teams and players starting in the summer of 2019. They will also become part of the Fanatics FanCash loyalty program and the firms will use their analytics and technology to develop personalized shopping experiences, according to the release.

"Activating real-time data in today's digital economy is a competitive advantage for companies like Fanatics and Synchrony," said Neeraj Mehta, chief commercial officer, payment solutions at Synchrony, in the release.

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