Samsung Electronics Thursday announced that Samsung Pay now supports 50 popular merchant gift cards as well as a gift card store that enables users to buy gift cards from supported merchants for themselves, friends and family directly within the Samsung Pay app.

In partnership with Blackhawk Network, Samsung Pay supports 50 popular merchant gift cards including Babies R Us and Toys R Us, Bass Pro Shops, Domino's, eBay, GameStop, Nike, Regal Entertainment Group and Staples.

More gift card options will be added to Samsung Pay in the coming months, according to a press release.

"With the support of more than 50 major retail gift cards and the launch of the in-app gift card store, Samsung Pay is bringing consumers an easier way to use gift cards," said Injong Rhee, EVP at Samsung Electronics and Global Head of Samsung Pay. "People love gift cards, but how many of us have gone to pay for something only to realize we have a gift card sitting around somewhere at home? With Samsung Pay, you can easily carry your gift cards with you everywhere you go and not have to worry about a card going unspent."