With scores of smartphone-owning millennials coming down the pike, property management firms may need to alter how they communicate with those potential customers.

With that in mind, Propay, a merchant services, payment security and mobile payments company, has launched a service to provide rent payments via mobile devices. The technology will let residents pay rent, communicate with property managers and submit maintenance requests instantly through any smart device without having to log in or download a traditional app, the company said. Property managers may also implement mobile credit card readers to collect application fees and security deposits with most smartphones and tablets using the ProPay JAK.

The service is powered by the mobile software-as-a-service provider Aptexx, which utilizes Responsive Web Design and HTML5 technology. Aptexx fully leverages ProPay's Level 1 PCI-compliant tokenization platform, ProtectPay, according to a news release, and all merchant funds are FDIC-insured.

"Combining ProPay's data security and payment processing platform with the property management expertise of the Aptexx team, we have created a revolutionary mobile rent payment service," ProPay President Greg Pesci said in the release.

Propay is a wholly owned subsidiary of the payment data security firm TSYS.

"There are almost 50 million Generation Y Millennials (ages 18-34) in the rental market, and roughly 80 percent own smartphones," William Evick, CEO at Aptexx, said. "For property managers to remain competitive, they must adapt to the mobile renter. The majority of the property management industry is using software that was built over a decade ago for PCs and laptops — software that simply doesn't work well on smartphones. We've solved that problem."

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