Merchant Warehouse, a provider of payment technologies and processing products, Monday unveiled its new name — Cayan. The company said in a press release that the new identity reflects its bold vision and commitment to continued innovation.

Merchant Warehouse launched in 1998 with a focus on credit card processing and merchant services. A few years ago, they launched Genius, a customer engagement product meant to capitalize on possibilities for payments today and in the future. It enables businesses to add new payment types, gift card programs and loyalty solutions at any time without disrupting existing point-of-sale systems. 

"The launch of Genius was a defining moment for our company," Cayan CEO and Founder Henry Helgeson said in a statement. "We changed the market, empowering businesses to adopt the latest payment technologies without overhauling their point-of-sale systems or jeopardizing security. By pioneering mobile payment acceptance, we were the first to show businesses that the payment creates an engagement opportunity.

"As we built Genius, we began to realize we needed a name that better communicated our bold vision. So, we engaged our employees, customers and partners to help us understand what our brand stands for today and how it can evolve in the future. In the end, Cayan stood out as a unique name that perfectly captured our spirit of innovation and drive."

The company also launched a new website, www.cayan.com. Customers and partners will notice the brand change immediately. Cayan's new brand will also be on full display in booth #3181 at the National Retail Federation's annual Big Show, January 11–13, in New York City.