KWI today announced a partnership with VeriFone to bring KWI Cloud 9 Mobile Point-of-Sale (Mobile POS) to market.

KWI Cloud 9 Mobile POS – featuring VeriFone GlobalBay technology — un-tethers store associates from the limits of a plugged-in POS terminal trapped behind the counter. According to a release, associates can perform all sales functions on the floor in one seamless transaction, creating a completely customer-centric experience. Associates can also perform CRM, inventory and receiving functions.

For store guests, there are no dreaded lines to stand in, no interruption to the ideal shopping flow, just a smooth journey from discovery to desire to gratification — and completed purchase.

Brighton Collectibles, a specialty retailer with 170 stores, quickly saw the benefits of implementing KWI Cloud 9, and went live in fall 2011 with a chain-wide deployment.

"We wanted to get out from behind the counter and get in front of the customer," said Jerry Kohl, CEO of Brighton Collectibles. "When a customer sees something they like, we want to engage with them right there. It makes the transaction a lot easier and saves time. That also makes it easier for shoppers to justify a return visit."

With the success of its Mobile POS deployment, Brighton Collectibles now plans on reducing the number of fixed POS units in its stores. This will increase space for merchandise and customer interaction, while decreasing the overhead and maintenance costs of a traditional POS.