InComm Payments, a global payments technology company, has partnered with Mastercard to launch MastercardGiftCard.com, a website that enables consumers to send Mastercard gift cards by email or by physical mail, according to a press release.

InComm Payments is the only e-commerce site permitted to exclusively sell general purpose gift cards from Mastercard which can be added to a recipient's mobile wallet. Digital gift-card givers will also have a selection of designs and the ability to add a personalized message to customize their email gift delivery.

"Gift cards have become especially convenient in the era of social distancing, as consumers can easily gift them or help out family and friends with the gift of choice," Stefan Happ, President of InComm Payments said in the release. "By adding the mobile wallet interface, we're increasing recipients' safety by facilitating touch-free redemptions."

Mastercard gift card recipients can make purchases at over 10,000 merchants using Click to Pay, a one-click checkout experience. Tokenization secures the card credentials eliminating the need for passwords.

"Today's consumers continue to demand digitally motivated payments options – both in store and online – to meet their evolving needs," John Levitsky, executive vice president, account management at Mastercard said in the release. "We remain committed to offering consumers leading payment solutions that offer them flexibility and convenience, and we look forward to working with InComm Payments to deliver this multifaceted gift card."