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Axiom Bank's new mobile app targets Hispanic underbanked consumers

Axiom Bank, the second largest community bank in Florida, recently launched AxiomGo, an all digital checkless checking account for consumers who want an alternative to prepaid cards and traditional checking, according to a press release.

The bank partnered with Malauzai to design and deploy the mobile app that provides a bilingual, mobile banking experience. 

"We are constantly asking the question, how do we provide banking services and tools to a customer that may never actually enter a physical branch," Ron Strand-Sorrell, executive vice president and chief operating officer of Axiom Bank, said in the release. "Working with Malauzai, our primary goal was to develop an app that provided users the ability to complete all of their banking transactions from their mobile phone, essentially we wanted to give them the bank in the palm of their hand. We accomplished this with the AxiomGo app and the immediate response from our customers has been tremendous."

The bank officially launched AxiomGo in December 2017, and the adoption and use rates, especially among Android users, has increased almost 300 percent, according to the press release. Designed for the underbanked, the app has a Spanish-language option and enables users to open and fund an account and set up direct deposit with a few simple taps on their smartphone. 

App users also can pay bills by simply snapping a photo, pay a friend, deposit checks, view e-statements, receive account alerts, transfer funds and access built-in budgeting and personal finance management tools.